40 / Los Angeles
"First time I met Nemuel he handed me a box of homemade brigadeiros, a Brazilian chocolate truffle that is absolutely addictive. That's how he seduces people and keep friends around."
“Stop and Smell the Flores’ generated from a text (Stop and smell the ‘rose emoji’ ) you sent to an overwhelmed Nemuel prior to Lenita’s launch. Having seen this project come to life, do you have a favorite moment?
Over a year ago, when Nemuel first told me about Lenita, I knew it wouldn't be anything less than unique. From the logo to the color of the truck to each little bloom he wraps, purpose is to make people happy with simple gestures of love. He makes it look effortless but it takes a lot of work. That's why my favorite moment around Lenita is when I see people coming by for the joy of "stop and smell the flores", slowing down to the speed of life to pick up some flowers that Nemuel carefully curates for us.
You’ve lived in several cities and travelled to many around the world. Which metropolis do you think is facing the biggest transformation in the arts/entertainment scene?
More I travel, more I love my hometown, São Paulo. It's the largest city in South America, a metropolis with over 12 million people and where cool things pop all the time! I love how vibrant and avant-garde the city is with tons music venues that goes on til the sunrise. I lived in Chicago and Miami before moving to LA couple years ago, and have visitED many amazing places working as a travel journalist, but it's true that São Paulo is still my favorite place on earth.
A-Cesso, your PR-Firm is also a celebration of Brazilian artists and content. Is there an artist “on the rise” we should keep eye on?
For a tropical refresh on your playlist go to Baiana System, Boogarins, Jaloo, Liniker, Johnny Hooker, Criolo, Thalma de Freitas, and Anelis Assumpção.
If you could only keep one of your vinyls, what would you choose and is there a musician or band are you obsessed with right now?
hahaha I would die if I had to pick only one vinyl from my collection but I love everything about Caetano Veloso's "Transa", from the cover to the music and story. I don't have "Racional" of Tim Maia though, a treasure for Brazilian music aficionados. I'm always obsessed with some musician and has been a while that I listen Anderson .Paak and his side project NxWorries every day.
a thought FOR LENITA
“A flower blossoms for its own joy.”
― Oscar Wilde
Tatiana Cesso has witnessed LENITA’s every step from transformation to rollout to its one-year celebration. She’s supported this project from a PR perspective and is the literal reminder to ‘stop and smell the flores’.